The day before European Statistics Day, the RSS hosted an event on the ethical use of statistics in advertising, marketing and public relations, with the Chartered Institute of Public Relations (CIPR). Joe Meaney from AprilSix Proof reports from the meeting.
Communications professionals need to understand best practice in the use of statistics for their jobs, whether it is using research to underpin key messages in external campaigns or presenting data analysing the results of such campaigns to internal stakeholders.
from StatsLife - all the latest statistics news https://www.statslife.org.uk/news/3625-comms-and-stats-a-match-made-in-heaven-or-forged-in-hell
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source https://independentmediaagencies.tumblr.com/post/166741436119
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